Welcome

Sourcing a designer and embarking on a large scale design project can be daunting, costly, and time-consuming. With the right team and the right process it can also be fun and enlightening.

Having spent many years project-managing similar work for large organisations at a senior level, I understand how to support you to achieve a successful outcome, and - almost more importantly - run it smoothly.

This page includes all the information you need to make sure your project runs smoothly. Take your time to read through everything and watch the tutorial video as they will all let you know what you will need to consider at this stage of scoping.

If you need anything at all please feel free to email me or pick up the phone, I will always get back to you in 1-2 working days unless I've let you know otherwise.
Please bear in mind I also expect you to reply in the same timeframe so we can keep the project on track!
Let me know if you have any special circumstances which mean you won't be available, it makes a huge difference to the finishing line.

Looking forward to the next stage,

Cat

The Design Process & Elements

CONSULTATION

1

After you've read through this page, you can schedule a free design consultation.
You'll be able to ask me any questions you have and we can get to know each other and the project you want to work on.

PROPOSAL

2

Once we've talked, I’ll pull together a custom proposal with project outlines, your goals and quotes for each package.
If you want to book, I’ll send you my availability, along with an agreement to sign, and invoice.

PROJECT SCOPING TIME

3

Before I can produce a solution-focussed site, you will need to gather examples and inspiration, fill in a detailed design questionnaire and provide your content before we get started. 

BRANDING

4

If you have chosen to have me create or refresh your brand, I’ll get to work on your mood board, colour palette and fonts.
If you have a full brand that works for you this is the stage to pass me all the details.

COPYWRITING & EDITING

5

I only build sites with professionally written copy, I can do this for you as I’m trained and experienced in writing B2B & B2C content, or you can pass me your copywriters’ website copy and I will edit and revise it to fit your new site structure.

WEBSITE

6

I will design and build a homepage for you, and when we’ve gone through it and you are happy I get on with the rest of the pages for you.
You will get a minimum of 1 revision, and you can add more at cost if you would like them.

LAUNCH

7

Once we’ve completed the process and fulfilled any revisions, and you are completely happy with all the elements, you make your final payment and I will send you all your files, set your site live, and we are launched.

EXTRA BONUS ROUND

8

If you have added any bonuses to your project such as SEO, connecting up your email platform, digital marketing or any other optional extras, this is when I get these all done for you too.

Managing Our Project…

The Checklist

It’s important you know what your involvement is from the get go, so you can make sure you have everything ready and can accommodate the time in your diary.

Here’s what I need from you before I can get started…

Create your inspiration board

On Pinterest or a similar tool, create a private board with inspiration for your brand, including: a minimum of 5 logos, 5 colour palettes, 5 patterns and 5 website designs, as well as share 5 competitors sites and what you find compelling and feel doesn’t work.
If you get stuck, feel free to pin from my design boards.
When you've filled your board, go through your pins and leave comments on your favourites stating what you like about them. This is really important - there could be loads of different elements in an image so I will need to understand which one is speaking to you.

Fill out your design workbook

You will be sent a form to fill in asking in-depth questions about your brand, your values and want you want from the design project.
You can go back and edit this at any time before we get started so take your time and answer in as much detail as possible.

Upload your website content to Asana

I need you to upload your website text & images to Asana at least 1 week before your project starts (I will send a reminder just in case you forget!).
The website copy document should include headings and button text, and clearly outline where things should go.

FAQs

  • Generally I work with small service-based businesses providing consultancy, facilitation, digital design and integration.

    The one constant is my clients provide a powerful service and have the testimonials to show it.

  • I quote on a project basis as all projects are different and require different things! For instance you might need copywriting or need your site completed for a tight deadline which changes the quote.

    Once you have decided what you’d like to include in your package and how I can best help your business, I’ll send a proposal with some options for working together.

  • All projects have split payments plans. This depends on the quote for the project but will generally be a monthly payment up until we have finished working together, I can be flexible about how many months you would like to spread the payments over.

    The first payment is taken as a non-refundable deposit to book the slot.

    I can provide purchase orders, I am VAT registered and itemise my quotes including VAT

  • I predominantly design and build in Squarespace because it is such a well designed platform to hand over to my clients to manage. Sometimes an alternative platform is a more suitable fit with a business, so I also love to create in Shopify and Showit.

    I don’t work with Wordpress because it’s not suitable for my clients to manage themselves, but I can recommend some amazing friends that do!

  • A clear idea of the problems you are wanting to solve is the best place to start.

    Practically speaking you will need a domain and certain types of content, but I will help you with all of this.

  • I include lots of optional extras in my quotes to allow you to choose a package that suits your budget and needs, and so you can see a breakdown of how much the elements are.

    This could be sourcing stock photography, helping you find a photographer, refreshing or building on an existing brand, copywriting, SEO, integrating your email marketing or course platform, setting up a CRM.

  • I aim to launch your website a maximum of 8 weeks after I have received all your content.

    In my experience it is often the delay in feedback and client response that can hold up web projects, so I always provide clear timelines and expectations for feedback and responses to mitigate this as much as possible.

    If you add branding or copywriting this will add a week or two.

    If you add SEO or integrations, these are done after the new site is published.

  • My design slots are usually booked a month or two in advance, and I hold some space for smaller integration projects too, but if you have a strict deadline like a service launch or marketing plan, get in touch and I will see what I can do.

So, What Next?

It’s time to take this face to face and have a conversation.

We can talk through your project, your business goals, your budget, and find the best solution for you.
As well as the digital arts, I also help my clients strategise and map out their goals in a way that considers their busyness as much as their business. And I might not be the right fit for you, that’s okay, I can recommend other amazing people to help you out too.

Once we have spoken and I understand the brief, I will send you over a custom proposal with some options for working together, the investment, dates for your diary, and we can get you booked in.

I’d love to be onboard.